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hola compadres,
I can finally say that our new video for our new single, "Awakening," is done and ready for your happy consumption. We really love this song, and we're glad that many of you do as well. I'm proud to say that this new video is one of our favorites! I hope you dig it as much as we do...
The concept of the video
The traditional concept of a music video can be a bit surreal, lip-synching to your own songs can feel especially comical at times! With this irony in mind we wanted to make a video that doesn't take itself too seriously, even if the song itself is dealing with weighty issues... to make a music video that tells a different story than the song is already telling us. The song exists in a space entirely on its own, and nothing will ever add or subtract from what the song already is- why not use the video as a vehicle to go somewhere new? Somewhere that the song hasn't already been on it's own? So here, my friends, is an attempt to do just that.
The making of the video
We had a lot of fun making this video. We actually made this video on our own dime, with our talented good friend Brandon Dickerson, who made two of our earlier videos. We also had the incredible opportunity of working with three extremely talented and funny actors: Tony Hale (Stranger than Fiction, Arrested Development), Adam Campbell (Epic Movie), and Jayma Mays (Heroes). The most challenging and time-consuming portion of the video was the creating of the "animated" television. To create this effect, we printed out each individual frame (24 frames per second -- that's a lot of frames!), and then hand-ripped each person from each frame, placing each frame sequentially after the other to re-create the action (think claymation with photos!). This technique has actually never been done before, and took a total of 8 days, with 10 to 20 people working around the clock (some of you even stopped by to help out!).
Thank you for singing along,
-tim
www.switchfoot.com/awakening
We'd be honored to have you share it with your friends, pass it along, etc... In fact, if you want to feature it on your myspace, or any other space for that matter, simply copy the code provided below:
1. Post this video everywhere you can
2. Send the code to everyone you know and have them post the code.
3. Send this link http://www.switchfoot.com/awakening to eveyone you know.
4. Request TRL on MTV to play it, by clicking here.
5. Request Fuse to play it by clicking here. |
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